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ZEISS has been a pioneer in optical technology since its founding in 1846 by Carl Zeiss in Jena, Germany. With a commitment to innovation and quality, ZEISS introduced its first riflescope in 1904 and has continued to set industry standards with products like the Victory® and Conquest® series riflescopes, known for their precision and durability. The company's binoculars and spotting scopes are also acclaimed for their exceptional clarity and reliability, making them a top choice for hunters and outdoor enthusiasts. At Reeds, we're proud to offer a comprehensive selection of ZEISS optics, ensuring you have access to top-tier equipment for your hunting and shooting pursuits.